The new cross-platform video toolset delivers new technologies for creating searchable video content and includes native RED, P2, XDCAM, and AVCHD supportIn keeping with the speculation that had surrrounded the latest significant update to its market-leading suite of creative software tools, Adobe has announced
Adobe Creative Suite 4 Production Premium, its complete solution for the creation of video, audio, and interactive media—for delivery on‐air, online, and on device.
Adobe Creative Suite 4 Production Premium offers improved levels of integration across major new releases of its video, audio, design, and Web tools, including
Adobe After Effects CS4 Professional,
Adobe Premiere Pro CS4,
Adobe Encore CS4,
Adobe Photoshop CS4 Extended,
Adobe Illustrator CS4,
Adobe Flash CS4 Professional,
Adobe Soundbooth CS4 and
Adobe OnLocation CS4 — now redesigned to natively support Intel‐based Macs.
“With new tools for creating searchable video content in
Adobe Creative Suite 4 Production Premium, we’re opening up incredible opportunities for media professionals of all kinds,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Imagine being able to create world‐class content, distribute it online, and precisely target rich‐media advertising based on the embedded metadata. These capabilities forge a new interactive media paradigm for distributing, differentiating, and monetising content in ways that were not possible until now.”
SimplyDV's Colin Barrett was one of a number of specially-invited press representatives to be given a sneak preview of all that CS4 has to offer in mid-August at the company's London offices. "It's a significant upgrade, to be sure, and I'm impressed at what I've seen" he commented. "Of all the new features, however, the one thing I'm particularly enthused about it the inclusion of native AVCHD support right across the whole Production Premium Suite - and that of course includes Premiere Pro CS4".
"Rapidly Create More Valuable Content for Online Delivery"
Adobe Creative Suite 4 Production Premium is claimed to offer unique features for professional production. Powerful new
Speech Search in
Adobe Premiere Pro CS4 and
Adobe Soundbooth CS4 uses spoken dialogue to make video searchable, significantly reducing the time spent searching for clips and creating rough cuts, and makes content searchable when delivered online. With deep XMP metadata support, the production workflow is simplified, resulting in online content that gives viewers new ways to interact with and search for video, while giving content owners new opportunities to track and monetise content. In addition,
After Effects CS4 has enhanced support for
Adobe Flash CS4 workflows providing new, powerful paths for creating compelling interactive content.
"Get Closer to the Lens with Efficient Direct to Disk and Tapeless Workflows"With
Adobe Creative Suite 4 Production Premium, Adobe has set out to strengthen its support for film and broadcast production, as well as extending its industry leadership in supporting tapeless, cross‐platform workflows.
Editors can work natively with RED, P2, XDCAM, and AVCHD without transcoding or rewrapping, giving them one of the fastest possible workflows to see what the camera captured without loss of fidelity.
Adobe OnLocation CS4 enables the capture of DV, HDV and DVCPROHD footage directly to disk and offers powerful on‐set clip annotation and metadata editing, then couples with
Adobe Premiere Pro CS4 for a streamlined editorial workflow. For final output,
Adobe Creative Suite 4 has powerful workflows for large and small screens, efficiently exporting to film, DVD, Web DVD, Blu‐ray disc, the Web, and mobile devices.
Creative Suite 4 "Expands the Creative Workflow"
The Adobe Creative Suite 4 product line, which includes
Adobe Creative Suite Design editions,
Adobe Creative Suite Web editions,
Adobe Creative Suite Production Premium and
Adobe Creative Suite 4 Master Collection, offers access to online services to creative professionals and developers who work and collaborate online.
Adobe ConnectNow, a service of Acrobat.com, can be accessed from
InDesign CS4,
Illustrator CS4,
Photoshop CS4 Extended,
Flash CS4 Professional,
Dreamweaver CS4,
Fireworks CS4, and
Acrobat 9 Pro, allowing real‐time collaboration with two colleagues or clients. Designers can also share colour harmonies with
Adobe Kuler, which is now accessible from within
InDesign CS4,
Illustrator CS4,
Photoshop CS4,
Flash CS4 and
Fireworks CS4. Other online resources include:
Adobe Community Help for technical questions;
Resource Central for accessing video and audio product‐related news and tutorials, as well as Soundbooth scores, sound effects, and other stock media; and
Adobe Bridge Home, a customisable resource for tips, tutorials, news and inspirational content. With a searchable library of more than 450 dynamically updated device profiles from leading manufacturers,
Adobe Device Central CS4 enables users to easily test mobile content designed using many of the Creative Suite 4 products.
UK Pricing and AvailabilityAdobe Creative Suite 4 Production Premium for Mac OS X on Intel‐based systems and for Microsoft Windows XP and Windows Vista platforms is scheduled to ship in October 2008 with availability through Adobe Authorised Resellers and the Adobe Store at
http://www.adobe.co.uk/store. Estimated street price for the
Adobe Creative Suite 4 Production Premium edition is £1409. Prices for upgrading to
Creative Suite 4 Production Premium start from £515.
For more detailed information about features, upgrade policies, pricing, and international versions see
http://www.adobe.co.uk/creativesuite.
To discuss Adobe Creative Suite 4 and other related matters, check out the
SimplyDV Forums. They're free to join and ever freer to use!